Cookies Policy

Updated July 2018

Cookies are small text files downloaded to the user’s device from the website visited. Cookies are stored on the device for the purpose of enabling the website to recognise users and store certain personal information for the purpose of improving the service offered. There are different types of cookie. Some are required in order to browse the website, while others serve different purposes, such as ensuring internal security, managing the system and conducting statistical analyses that include identifying sections of the website that are of particular interest to users or which provide a personalised website experience. The website does not uses cookies with the ability to remove programs from the user’s device, download viruses to it or enable any form of control of the user’s device. Loro Piana does not use cookies to access data held on the device, to store data on it or to monitor its use. This information refers both to the user’s device and to all other devices that can be used to access the website.

Session cookies are stored only temporarily in the browser’s memory and are destroyed when the session is closed. When users register on the website, Loro Piana may use cookies to collect personal data for the purpose of identifying the user when he/she revisits the website in order to facilitate access, login (e.g. storing the username and nationality of the user) and browsing. Loro Piana uses cookies for the purpose of administering the system and providing a personalised website experience.

Disabling cookies may limit the website browsing possibilities and prevent users from being able to enjoy the full functionality and services offered by the website. The following description of cookies used by the website is provided to help users decide whether to accept or reject cookies.

Types of cookie
  • First-party cookies: First-party cookies are set by the website visited by the user, the address of which is displayed in the URL window.
  • Third-party cookies: Third-party cookies are set by domains other than the one visited by the user. If a user visits a website and a different company sends information that is stored on the website, that information is conveyed using third-party cookies.
  • Session cookies: These cookies are stored temporarily and destroyed when the user closes the browser window.
  • Persistent cookies: Persistent cookies are stored on the user’s device between browser sessions, making it possible to record the user’s website preferences or actions. They can be used for a range of purposes, including to record the preferences and choices made when using a website.
  • Strictly necessary cookies: These cookies are essential for website operation. Without these cookies, you may not be able to use certain website features, such as access to protected areas. These cookies do not collect information for marketing purposes and cannot be disabled.
  • Functionality cookies: These cookies are used to recognize users revisiting a website. They make it possible to personalise content and remember the preferences indicated by the user (e.g. selected language or geographic location). These cookies do not collect information that can identify the user. All the information collected is anonymous.
  • Social sharing cookies: These cookies facilitate the sharing of website content via social media, such as Facebook and Twitter. To read the corresponding privacy and cookies policies, Internet users are advised to visit the social media websites concerned. In the case of Facebook and Twitter, users should visit and
  • Analytics cookies: These cookies are used to collect aggregated information about the user’s website browsing patterns and habits. This data is collected for statistical purposes only.
  • Profiling cookies: These cookies are used to create user profiles. They require the prior consent of users and are used to send advertising messages consistent with the user preferences detected during browsing. The following table lists the cookies used on the website, together with descriptions, functions and durations.
Type of Cookie Name Origin Purpose Duration
Third-Party Cookies
Analytics Cookies
Google Analytics Further details about how Google Analytics cookies are used can be found here. Persistent Cookies
Third-Party Cookies
Profiling Cookies
Google Analytics Further details about how Google Analytics cookies are used can be found here. Persistent Cookies
Third-Party Cookies
Functional Cookies
__lc.visitor_id.* LiveChat Inc Further details about how Live Chat Inc. cookies are used can be found here. Persistent Cookies
Third-Party Cookies
Functional Cookies
lc_window_state Session Cookies
First-Party Cookies
Functional Cookies
JSESSIONID Loro Piana Tracks users individually and anonymously when interacting with the site; enables users to enjoy a more personalised experience. Session Cookies
How to change your cookie settings

The majority of browsers automatically accept cookies, but users can generally change their settings to disable this function. It is possible to block all types of cookie, or to accept receipt of selected types and reject others. The “Options” or “Preferences” sections of browser menus allow users to avoid receiving cookies and other user tracking technologies, as well as explaining how to receive notifications from the browser indicating activation of these technologies. Alternatively, cookies can also be managed using the “Help” section of the toolbar found in the majority of browsers and by visiting the relevant websites, such as Internet Explorer, Chrome, Safari, Firefox, Opera, Windows Phone, Blackberry, etc.

Click here to disable Google Analytics cookies.